Long before most companies had mission statements, Noro Yarn's founder, Eisaku Noro, chose those words to capture his vision.
"I was born and grew up in a place where more great unspoiled nature is left than anywhere else in Japan, so the world of nature is always close. Whether I am aware of it or not, I am inspired by it in many ways,"explains Noro."but in reality they come in countless variations of green. By mix- ing colors, we can give a more natural feel reminiscent of oceans, mountains, flowers, trees and so on."Noro's insistence on maintaining the integrity of the dyeing process—taking sufficient time to apply color is crucial—creates these rich, complex hues while reducing ecological impact.