News articles, interviews and television appearances of Steven Berg
Out and about
15 March 2013 A Yen for Yarn: Q&A with the Glitter Knitter
With the ever-in natural-luxe mohair trend looming large, a talk and tea hosted last weekend by Mohair SA together with ‘Glitter Knitter’ Steven Berg in Port Elizabeth’s trendy Stanley Street, piqued our interest. Steven Berg and Be Sweet entrepreneur Nadine Curtis joined forces with Mohair SA for the event and were among the line-up of fascinating guest speakers. (more)
Business Best Practices: ‘Third Place’ concept reaps rewards
Note: Steven Berg, owner of StevenBe, Minneapolis, was a finalist in the 2012 TNNA Needlearts Business Innovation Awards program.
The program is a joint project of TNNA and Hart Business Research. "Third Place” refers to where people spend their time — home being the first and work being the second. When we opened StevenBe three years ago, we realized the importance of creating a "Third Place” for our clients. This would cause them to spend more time in our shop and see it as a rallying point for fiber arts, creative community, and social events. (more)
The Glitter Knitter
Design by Kathy Blumenstock
Leaving no continuous strand unknit.
To see the article you must subscribe online here.
This is in the latest Creative Knitting Magazine and online.
How do YOU ponchini?
November 18th, 2012 in the Twin Set Blog
Dear Jan,
I spent a lovely day at StevenBe’s yesterday, taking part in a charity hat knit-a-long and getting an education in how to wear Steven’s hot pattern, the Eyelet Ponchini. More
Yarn Garage Workshop: Making Chicago Avenue into "Art Street"
Steven Be wants Chicago Avenue to be known as Art Street. Just as Nicollet Avenue is known as Eat Street, he wants everyone to know that Chicago Avenue is where art is happening. ... (More)
Since returning from TNNA, I have heard many of my friends gloomily quote Clara's assessment of this summer's show. At TNNA, there had indeed been a lot of sparkly things. "Shiny" was afoot; there was glitz and glam enough to make the heart of StevenBe sing (I kinda love this guy). Yarn companies like Berocco and Trendsetter are introducing more trim-style yarns to knit into projects to make frilly edges, and adding sparkle to their standard wool yarns to sexy them up.... (More)
Email from Emily: "This past Saturday was delighted my daughter wanted to go to the yarn store with me....I had never been to StevenB's and boy was I in for a grand treat...I was speechless and could not get over the selection and the people were just plain marvelous......I picked up a skein of yarn and pattern book but the rest were treats for my hands and feet and they were so much fun and do they ever feel grand Thanks again for the fun trip and I will be back....I was in my own candy store ohhhhhhh fun yummy and so soft"
On our fiber extravaganza day together... ...my friend, Becky, and I took a trip to StevenBe's Yarn Garage Workshop... ...a LYS (local yarn shop) like no other! (more)
2011-2012 Winter Issue
"Steven Berg rocks his size 19 Addi Turbo cics with all the brio of Keith Richards brandishing a Fender Telecaster. (More)
Sew Fabulous Pittsburgh Knit & Crochet Festival Attracts Yarn ... There are many reasons for yarn lovers to attend the annual Pittsburgh Knit & Crochet Festival in the Cranberry area and chief among them is Steven Berg ... More
Festival stitches craft communities together By JoAnne Klimovich Harrop, PITTSBURGH TRIBUNE-REVIEW
Monday, February 6, 2012
"This is in my blood," Berg says. "My past is all part of my personal history and what has shaped some of what I create now. For instance, Andy Warhol lived about the same time as me in New York....." read more
December 11, 2011
StevenBe Knitwear byu Nancy Ngo
He's responsible for many of Mischa Barton's flirty miniskirts in "The OC" television Series. more
Yarn Garage Puts New Spin on Knitting
With every color of the spectrum and hue imaginable, it’s probably the most vibrant “garage” you’ll ever see, filled with all types of yarn – and everything created from it – showcased from ceiling to floor. More click here.
Urban Junket, Caldrea - give gifts that say Minnesota By Nancy Ngo
It can be easy to wrap up the same old big-name beauty brands every year. But plenty of local products are just as worthy when it comes to quality and style. Consider these 10 local gift ideas suited for even the pickiest of fashionistas: click here.
Great Article about StevenBe and Steven
There are certain people who emanate creative light---you know the sort I mean---each idea is more inventive than the last, their humor is infectious, filling the world with laughter, and the day is just a tad sunnier for having encountered them. Steven Berg is that guy for me. I met him at a TNNA trade show a few years back and have spoken to him only a few times since. He probably doesn't have a clue ...... More!
The Glitter Knitter's Mission: Inspire - From American Craft
BY KRISTEN POWELL
I learned to knit at a fabulous yarn shop nestled in Twin Cities suburb Rosemount - The Yarn Garage. Who can resist taking a class from someone nicknamed the Glitter Knitter? That's owner Steven Berg, who has since opened a second store near downtown Minneapolis. I haven't picked up knitting needles in a few years, but I decided to check out the new location, named Steven Be. ..... More
In Splendasticks Blog
One of the highlights of my trip was a visit to the Yarn Garage, a progressive boutique-style yarn shop, housed in a converted firehouse, owned and operated by brother and sister team StevenBe (Berg) & Monika Oeltjen. If you ever stop by for a visit, you’ll see that Steven is truly a prolific visionary when it comes to the concept behind this uncommon shop.......... (More)
KFAI interviewed Steven about the wonderful Stitch and Pitch event here we participated in.
Rave review of StevenBe. See Crochetville Blog here.
The original LYS is Yarn Garage; the newer store in Minneapolis is Steven Be. Both stores are owned by Steven Berg, knitter and salesman extraordinaire. If the gorgeous yarns he stocks aren't enough to do it on their own, this man knows how to make you start handing him large sums of your money and make you happy that you're doing it! ......... More
Steven was on a locally produced Radio Show working with Children. Listen to the Glitter Knitter talks to kids.
Click on Photos for larger Version
StevenBe and the Gang Benefits
The Proceeds from the Fashion Show went to Guadalupe, here is an article about her. Steven donated $2,000 to her care and maintenance.
Who won and who contributed to the 2011 Yarn Quest
Click on Photo to see article
Knitting Guru Keeps His Customers in Stiches
Great article in the St. Paul Pioneer Press about Steven in the Press Trend Spotting Segment.
"Steven Berg may look like a Rock Star, but he weilds a knitting needle rather than a guitar. ...."
Click on Photo to see article
StevenBe will emcee
the Friday Night Fashion Show
You have all seen him in the Addi Turbo ads, and in the holiday issue of Vogue Knitting... We are thrilled to announce that Steven Berg has graciously agreed to emcee the Friday Night Fashion Show! "StevenBe," who also owns The Yarn Garage in Rosemount, MN, will be around all weekend at his booth in the sponsor section. He has agreed to autograph copies of the Vogue issue in which he appears, so be sure to pack your copy in your suitcase if you have one! There will be some copies for sale at some of the booths, including The Yarn Garage booth.
Click on image for to see their show page.
StevenBe will be the hub for the new wonderful Knitting Almanac by
Jenny Wilder Wildwood|P R E S S Fiber Art Publication "telling the story of how it came to be"
She will be makeing a personal appearance on November 14, 2010 and talk about the publication.
Skacel Knitting chose Steven as their featured Knitting Addict in ads appearing in many publications internationally. Click on the thumbnail to see the ad.
Yarn Market News Profile from the October 2010 Issue
When someone opens a yarn shop who calls himself "The Glitter Knitter", you can be sure it is going to be something fabulous. And when that knitter already has a wildly successful store under his snakeskin belt..... MORE
Historical Blast from the Past from May 14, 1996
MINNEAPOLIS, May 14 /PRNewswire/ -- Steven M. Berg, 35, formerly Director of Design, has been promoted to Vice President of Design and Product Development for Munsingwear, Inc. (NYSE: MUN), Lowell M. Fisher, President and Chief Executive Officer announced today. For the full press release, click here.
Viking Magazine Article, "Knit, Purl, Improvise" from the September 2010 Issue
"I'm about inspiration," Berg says, "and letting people-as classic as they may be, as traditional as they may become and experience a little hit of the magic, because you'll go home enthused about those traditional, classic projects that you are working on as well." It's a creative spirit that enables knitters, he believes. "If you have that true passion for this, you don't need to follow all the predesigned rules." For the complete article click here.
Published a member profile of Steven Berg, "Q. How did you first become interested in the needlearts? Did you have a mentor?
My interest in fiber arts started early at the age of 4 by mimicking my mother as she knitted. Finally, I was given some worsted and Canadian needles from Mary Maxim and began a life-long journey.
WCCO TV Website publishes a great article on The Yarn Garage
Colorful and warm -- two very appropriate words to describe the feel you get when you walk into the Yarn Garage. Rows and rows of yarn, that reach up to the ceiling is a delightful sight to new and experienced knitters..... for more Click here.
Fashion Dance for Life
Check out the pictures from the Fashion Dance for Life fashion show. We donated garments for the event and the models looks gorgeous! We were so proud to be part of this fantastic event!
Nice Article about the Yarn Garage on WCCO TV Website, Sept 16, 2010
Colorful and warm -- two very appropriate words to describe the feel you get when you walk into the Yarn Garage. Rows and rows of yarn, that reach up to the ceiling is a delightful sight to new and experienced knitters..... for more Click here.
Email from Emily: "This past Saturday was delighted my daughter wanted to go to the yarn store with me....I had never been to StevenB's and boy was I in for a grand treat...I was speechless and could not get over the selection and the people were just plain marvelous......I picked up a skein of yarn and pattern book but the rest were treats for my hands and feet and they were so much fun and do they ever feel grand Thanks again for the fun trip and I will be back....I was in my own candy store ohhhhhhh fun yummy and so soft" 
